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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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112789
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11278900.006
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1990-09-19
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BUSINESS, Page 74Making Up, Hollywood StyleSony and Warner Bros. settle a billion-dollar talent war
There's no business like show business, even when it comes to
off-screen commercial disputes. In a settlement that left Hollywood
somewhat breathless last week, Warner Bros. and Sony Corp. ended
their two-month battle over the services of Peter Guber and Jon
Peters, the megahit producers of Batman and Rain Man. Warner agreed
to release Guber, 47, and Peters, 44, from a five-year contract,
thereby permitting Sony to hire the pair to run Columbia Pictures
Entertainment, which the Japanese firm is acquiring for $3.4
billion. In return, Sony ceded entertainment assets to Warner Bros.
that analysts estimated could be worth between $400 million and
$600 million. "Sony has paid the most extraordinary price in
history for management talent," said Alex Ben Block, editor in
chief of the industry newsletter Show Biz News.
In a suitably cinematic twist, the deal turned the feuding
companies into close business partners. Under terms of the
agreement, Sony agreed to sell Warner a 50% interest in Columbia
House, the largest U.S. direct-mail club for records, tapes and
videocassettes. Warner Bros., which is controlled by Time Warner,
also received exclusive cable-TV distribution rights for all
Columbia feature films, television movies and mini-series. Included
were the 2,700 movies in Columbia's film library. In addition,
Warner Bros. will become sole owner of the valuable Burbank Studios
-- which the two companies now jointly hold -- by acquiring
Columbia's 35% interest in the film lot in exchange for sole title
to Warner's smaller Lorimar Studio. And Warner will keep some 50
film projects that Guber and Peters have under development,
including Batman and Rain Man sequels.
The dispute erupted in September, when Sony recruited Guber
and Peters to head Columbia for $2.75 million in annual salaries
plus profit-sharing bonuses. Sony also agreed to pay $200 million
for Guber-Peters Entertainment, which the two men operate. Warner
Bros. responded with a $1 billion suit against Sony for inducing
Guber and Peters to break their Warner contract. Said Ed Atorino,
who follows the entertainment industry for the Wall Street firm
Salomon Bros.: "Sony didn't read the fine print. Warner made them
pay for it."
Nonetheless, the deal will bring Hollywood's two hottest
producers to Columbia Pictures. That should help stabilize a
struggling studio that has gone through three top management teams
since 1978 and had been at a standstill while awaiting the outcome
of the Sony-Warner battle. But after paying a spectacular price for
admission to the U.S. movie business, Sony will expect its two
hitmakers to deliver some true Hollywood miracles.